Blog · send0

Notes from the infrastructure layer.

Engineering posts, product updates, and unopinionated takes on deliverability — written by the team actually running the pager.

RSS
Featured
CompanyComing soon

Why we're building send0

We rebuilt email, WhatsApp, and SMS onto one SDK because the status quo was five vendors and three dashboards. Here's the short version of the thesis.

5 min read
Coming soon

Latest posts

5 drafts in the queue
DeliverabilityComing soon

DKIM, SPF, DMARC — what they actually do

A grounded look at the three DNS records every sender learns about the hard way, and why send0 verifies, watches, and alerts on all three by default.

8 min readRead
EngineeringComing soon

One API surface, three channels

How we designed the send0 SDK so adding WhatsApp or SMS to an existing email integration is a one-line diff, not a rewrite.

7 min readRead
EngineeringComing soon

Idempotency keys done right

Retries are unavoidable. Duplicate emails are not. A walk through how send0 makes POST /v1/emails safe to retry and easy to reason about.

6 min readRead
ProductComing soon

AI channel routing, explained

What the router actually learns, when it deflects a send from email to WhatsApp, and how we measure whether it's working.

9 min readRead
EngineeringComing soon

Why we ship test-mode keys first

sk_test_ keys aren't a checkbox — they shape how your team writes code. Here's what a proper test environment buys you.

4 min readRead

Changelog + blog, one email a month

Subscribe for what shipped,
and what we learned shipping it.

Read the changelogNo spam. Unsubscribe in one click.